Bay City Music

Music Marketing to Generation X and Y with Catherine Stellin 

In this Artistshousemusic.org clip, Catherine Stellin, Vice President of Trends and Research at The Intelligence Group, establishes the differences between Generations X and Y and discusses the large role that music plays in the lives of these generations. Stellin also focuses on how the importance of music and entertainment in these generations impacts the marketing process for these age groups. The Intelligence Group assists companies like Target, Microsoft, and Warner Music Group with consumer and trend marketing research.

Writing Relatable Music with Recording Artist Shannon Brown

In this Artistshousemusic.org clip, Shannon Brown, a recording artist for Warner Brothers Records in Nashville, talks about the songs on her debut album and how she always aims to create high-energy relatable music.

Bay City Music 

The Randy Newman Writing Style

In this Artistshousemusic.org clip, Randy Newman, artist, songwriter, and film composer, discusses his unique style of songwriting.

Fred Rosen of Ticketmaster on The Rise of Premium Ticket Prices

In this Artistshousemusic.org clip, former Ticketmaster CEO Fred Rosen discusses how the economics of ticket pricing for live concerts has evolved over the past few decades. He describes the invention of the "Golden Circle" (which was the first premium-priced event ticket plan) and the advent of tiered pricing based on seat location. He also shares his thoughts on how tiered pricing has transformed the business of live music for promoters, artists, managers, and agents.

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